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Employee Spotlight 

 
Lan 
Current Role:
Senior Manager of CRM Customer Analytics 
Location:
United States
Area of Business:
Consulting
Careers Skill:
Business Analysis and Strategy
Education:
MBA Quantitative Statistics & PhD Program ABD 
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    What I Do


    I am a senior manager in Customer Relationship Management, with a specialty in analytics. I am currently leading a portfolio of Analytics projects for a large telecom provider to help them deliver proactive, evidence-based decisions and agile strategies in customer retention, revenue boosting, and cost reduction. My team provides the information our clients need to drive data-driven decisions faster and achieve measurable business objectives.


    As an Applied Statistician by trade, I have more than 15 years of experience in designing and utilizing analytic solutions spanning marketing, sales, and operational efficiencies. My role at Accenture allows me to combine my expertise in data mining and statistical modeling with my passion for delivering analytic value to a wide range of clients in multiple industries.



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    Day In My Life


    Every week I travel to client sites across the United States and meet with C-level clients to better understand their complex business challenges. I lead a team of more than 20 analysts in delivering multi-million dollar marketing analytic deliverables, from both onshore and offshore locations. I work closely with my team to provide technical and strategic insight for the design and development of Analytic Initiatives around Predictive Modeling, Customer Segmentation, Marketing ROI, Business Forecasting, Operational Optimization, and Marketing Database Design.


    While my daily responsibilities vary, I will provide technical leadership for modeling and analytical projects, present and interpreting complex analytical results to customers, contribute to the development of new R&D products, and review and approve proposals.  In addition to client engagement, I contribute to Accenture thought leadership via case studies and organized weekly Analytics knowledge-sharing meetings. 



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    Outside the Office


    I live in Atlanta, Georgia with my husband and two very energetic kids who are inquisitive about everything. In addition to my family life, I enjoy my involvement with the Southeast SAS user community by providing career coaching advice to other analytics practitioners. I am also invited to speak at many analytics-related conferences, most recently the Data Mining 2010 and University of Alabama Business Analytics Symposium. 

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    My Advice


    Accenture is a highly dynamic environment.  It offers tremendous amount of growth opportunities for those who are highly adaptable to new challenges and willing to learn new skills every day. The best asset of working at Accenture is to grow with other colleagues who each bring unique skills and experience.
     
    Accenture does not offer a typical 9 to 5 work style for most consultants. You will find many creative ways of achieving work life balance. There is no single recipe, although one common ingredient is agility to constant prioritization of what matters to you. 


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Lan Business Analysis And Strategy 
Meet Lan to learn about what it is like to work in Business Analysis and Strategy at Accenture
Lan Guan
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